Organizational Creativity and its Impact on Performance Evaluation

Abstract

Over time, the need for creativity grows. We live in an environment characterized by continuous growth and escalating transformations. It is essential for individuals to understand the conditions required for progress in both the current context and future endeavors. Given the complex and interconnected nature of the components of change, it is crucial to have a comprehensive understanding of the actions taken, whether individually or in part, which should begin within a coherent framework defined by scientific rigor and methodological precision. Creativity within organizations is a fundamental necessity demanded by prevailing economic and societal transformations.