Congruence and Difference in Visual Achievement between Joseph Coseth and Barbara Kruger (Comparative Study)

Abstract

The current research specialized in studying the concept of congruence and difference in meaning from the first part in the physiology of the human body as mentioned by Allah Almighty in His Holy Book as an indication of the moral congruence and structural difference in the body until we directed us towards how to achieve it in the intellectual and cultural system of image and language in the artistic visual achievement As an opposite factor in cognitive reading to understand the text as a visual structure and understand the image as a textual structure and how they coincide in meaning and differ in another to achieve its main pillar of the title and meaning and what it achieves from emitting a message directed towards society within the scope of daily life and placing it in utilitarian positions to be close to man rather than searching for it.