The Role of Content Marketing in Enhancing the Mental Position of the Organization: A Survey Study of the Opinions of a Sample of E-Commerce Customers in the City of Al-Kut

Abstract

The current study seeks to clarify the role played by content marketing strategy in strengthening the mental position of the organization from the perspective of a sample of e-commerce customers in the city of Al-Kut. The study adopted a descriptive analytical approach as the most appropriate method for the nature of the research. Data was collected from the research sample using a questionnaire developed according to the Likert scale. The sample consisted of (148) respondents, and the data was analysed using (SPSS) statistical software. Within this framework, the study reached a number of conclusions, most notably that there is a correlation and impact of content marketing on enhancing the mental position of the organization from the perspective of the sample.